About the Author
Meet Stuart Bell
Founder, Brutal Guides & Co-founder, 90-Minute Books
Stuart Bell is the founder of Brutal Guides and co-founder of 90-Minute Books.
Over the last 15 years, he's helped create more than 1,200 business-building books for service professionals, consultants, and business owners who want to turn their expertise into lead-generating tools.
Not a writer by trade, he failed high school English and still reads at 1/10th the speed of his wife. But what he is very good at is building systems that help people say what matters, structure it simply, and get it in front of the right audience. No fluff. No filler. Just a clear message that moves people to action.
Originally British, Stuart lives in Pennsylvania, works with clients around the world, and spends his time figuring out how to make the hard parts of marketing easier. For himself and for everyone who's too busy running a real business to write the perfect book.
In Their Own Words
Why I wrote this book
Most attorneys are brilliant at what they do but don't have a simple, repeatable way to start conversations with potential clients. So they lose work to louder competitors.
This guide distills the brutal truth behind what works and what doesn't when it comes to winning business owner clients. It's built to help you identify that kind of client and start those conversations.
The kind that makes business owners say, "This is exactly what I needed." The kind that removes the friction to taking a first step. The kind that positions you as the expert in their mind before you even suggest a meeting.
Next Steps